states, and each of the previously mentioned operators has a dedicated app for each of those markets, allowing them to compete head-to-head. Online casino gambling is legal in six U.S. The popularity distribution between these three brands is very different nationally. The former has a 16.3% market share, and the latter holds a 15.7% market share.
BetMGM has a double lead over its main competitors, FanDuel and DraftKings. The advantage over the remaining 14 Michigan online casinos is not symbolic. These numbers show that the operator still holds the pole position regarding the preferred gambling site for players from the Great Lakes State, as it has been the trend since the online casino site was launched in 2021. BetMGM captured 31.4% of the Michigan market in the first ten months of 2023, according to data from Eilers & Krejcik, a gaming consulting and market research firm.
